Under the partnership, Firehouse will provide complete branding support for the popular country French café and bakery. The agency’s work will include strategic planning, creative development and new and traditional media planning.
“We were already big fans of la Madeleine; however, as we got to know the depth of the brand and the talent in place, it made us strive that much more to earn a place as a strategic agency partner,” said Mark Hall, Founder and President of Firehouse. “La Madeleine is well positioned in its category and has a new commitment to expansion - it’s an ideal fit for what we do best. We are eager to tell the la Madeleine story and help drive the kind of growth the brand is seeking.”
Founded in 1983 in Dallas, la Madeleine currently serves its authentic country French fare for breakfast, lunch and dinner to guests at more than 70 cafés across Texas, Oklahoma, Louisiana, Georgia, Virginia and Maryland. In the near future, locations will open across Colorado, Florida and Arkansas as well.
“It is clear that Firehouse understands la Madeleine and the close connection shared with our loyal guests. We’ve been impressed with the agency’s ability to grab hold of our country French heritage and we are confident they can help bring the brand to life creatively,” said Lisken Kastalanych, vice president of marketing for la Madeleine Country French Café. “As we look to the future and the growth that lies ahead, Firehouse is the right strategic marketing partner to have on the la Madeleine team.”
Firehouse will launch initial work for la Madeleine beginning late spring.
“La Madeleine is about so much more than great food,” said Steve Smith, Firehouse Partner. “There is a soul and an authenticity to the concept that we look forward to bringing to life in our work.”
The partnership with la Madeleine comes just weeks after Firehouse was named the agency of record for VertsKebap, a quickly expanding fast-casual concept based in Austin.