Firehouse Hires Trae Watlington as Strategic Planning Director
Mon, May 18, 2015

Independent Dallas advertising agency Firehouse continues to bolster its staff as the agency officially announced the hiring of Trae Watlington to the position of Strategic Planning Director, effective immediately.

Watlington brings a wealth of experience to the Firehouse team. He will assist in creative and strategic initiatives while also working directly with several of the agency’s key brands including Service King Collision Repair Centers, la Madeleine Country French Café, Nothing Bundt Cakes and VertsKebap.

“The best hires are truly additive, and Trae, with his experience in innovation and design, really adds to the kind of thinking Firehouse is able to offer our clients,” said Steve Smith, Firehouse Partner, Planning. “His resume includes an enviable list of brands, and he has proven his ability to contribute from Day 1; so, we’re particularly excited about what he brings to our team.”

Watlington joins Firehouse following a two-year stint at Anomaly in New York where he served as Director of Innovation and Design. There, he worked closely with Proctor and Gamble as part of its New Business Creation team while assisting clients in their efforts to identify innovative opportunities rooted firmly in customer insights.

“I chose Firehouse because of its passion and track record for doing things differently, with great success,” Watlington said. “It is clear that they are onto something special, and I’m just excited I get to be a part of it as Firehouse continues to evolve and grow. I look forward to helping the team continue to deliver first-class work, while also identifying and capitalizing on new growth opportunities for the agency.” 

Prior to Anomaly, Watlington served as a Strategist at Future Brand and spent five years as an Associate Client Director at Landor Associates.

While at Future Brand, Watlington helped create and manage a unique Consumer Brand and Innovation disciplines for the New York office, which led to the development of brands such as Budweiser Black Crown and Obela. During his tenure at Landor, Watlington’s efforts helped triple the revenue of the Diageo business in two years through brand insight and innovation.    

Watlington’s addition to the Firehouse team comes at a time of substantial growth. The agency recently hired Ryan Phillips as an Account Supervisor, Rusty Redden as an Account Executive, Kelsey Keys as a Junior Social Media Strategist and Brittany Stroud as an Assistant Media Strategist.

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Founded in Dallas in 1997, Firehouse is an independent, full-service advertising agency driven by creative and strategic thinking. Firehouse uses a collaborative mix of creative, digital and traditional media and planning to challenge businesses to create impactful methods of communicating to the consumer, the industry and the real-world. Current clients include Interstate Batteries, Service King Collision Repair Centers, la Madeleine French Country Café, MOOYAH Burgers, Fries & Shakes, National Cheerleaders Association, Nothing Bundt Cakes, VertsKebap and Taylor's Gift Foundation, to name a few. For more information, visit To read what we have to say about things big and small, visit The Furnace.