Steve Smith, partner and head of the planning department at Firehouse, was recently featured in an Ad Exchanger article entitled, “Can Facebook Turn It’s Users Videos Into a Revenue Driver? Should It?”
This article explores how Facebook can expand its revenue streams as its power as an advertising venue evolves and new areas, such as video, become an option. Steve offers his opinion of how Facebook can offer a different kind of video platform than YouTube for marketing needs.
To read the full article, click here.