| Huawei (pronounced wah-way, btw) is one of China’s largest manufacturing companies and they’re trying to break into the US cell phone market. But with little to no brand recognition it’s difficult to get carrier reps and sales folks to see them as a credible option for their consumers. Make no mistake, they are the gateway and can make or break a brand at point of purchase. Our task is to put a reputable, creative and professional face on Huawei using in-store videos, sales kits and launch materials so that carrier reps and sales people feel good about recommending these high quality, low cost phones. And yes, we even have to teach them how to pronounce our name. |  |