Steve Smith

Partner/COO

Steve once put a note in a bottle and sent it out in the Gulf of Mexico. A girl who was staying a few miles down the beach found it. The two became pen pals. Seemingly random connections like this have always come naturally to Steve.

It’s all about how you view the world around you. Where others might only see randomness, Steve sees patterns, opportunities and insights. He believes that if you look with the right kind of eyes, there really are no non sequiturs when it comes to people. They’re all motivated by some need or desire. Understanding these helps him turn mountains of data into focused actionable intelligence, linking consumer insights with our clients’ strategic goals.

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