Trae Watlington

Strategic Planning Director/Principal

Trae wears a lot of hats. And while we have no issue (that we’ll admit to) with the Yankees and TCU hats he wears almost daily, it’s the strategy, innovation and design hats he’s worn over the past decade that we’re most fond of.

Having helped grow, rebrand and evolve some of the biggest brands in the world, Trae brings a unique and indispensable skillset to Firehouse. He also gives our planning team yet another big ole brain – which he mostly hides under one of his hats.

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